The Director-General of the Oyo State Women Wing of the Allied Peoples Movement (APM) Apex Campaign Committee, Hon. Ramata Agberemi Dabor (RAD), has held a strategic meeting with media stakeholders as part of efforts to strengthen the party’s communication strategy and commence effective grassroots mobilisation ahead of the 2027 general elections.

The meeting, which brought together media practitioners, online political influencers and other stakeholders, focused on the need for a coordinated communication framework capable of effectively projecting the party’s programmes, policies and candidates, while deepening engagement with women and other critical segments of the electorate across the state.

Hon. Dabor, who also serves as the Senior Special Assistant to Governor Seyi Makinde on Local Government and Chieftaincy Matters, said the engagement was part of her committee’s broader strategy to establish a strong media network that would complement the party’s grassroots mobilisation structure and ensure that its message reaches voters across the 33 local government areas of Oyo State.

According to her, the media remains a critical component of successful political mobilisation and campaign activities, particularly in an election cycle where information, public engagement and effective communication can significantly influence voters’ understanding of political programmes and candidates.

She stressed the need to move beyond conventional campaign activities by developing a sustained communication strategy that would utilise both mainstream and digital media platforms to reach different categories of voters.

The meeting also examined ways of strengthening collaboration between the campaign committee and media stakeholders, with emphasis on responsible political communication, timely dissemination of information and effective efforts to counter misinformation.

The DG disclosed that the Women’s Wing of the Apex Campaign Committee would soon roll out a comprehensive mobilisation plan aimed at strengthening its presence at the grassroots across the 33 local government areas and increasing women’s participation in the political process.

She noted that women constitute a significant component of the electorate and therefore deserve to occupy a central position in the party’s mobilisation architecture ahead of the 2027 elections.

She explained that the proposed mobilisation strategy would focus on reaching women at the ward and local government levels, strengthening existing structures and creating platforms through which women could actively participate in the party’s campaign activities.

The APM Women’s Wing, she added, would work closely with relevant stakeholders to ensure that its mobilisation efforts are inclusive, organised and sustained throughout the election cycle.

Hon. Dabor urged media practitioners to see themselves as important partners in the political process and to support initiatives aimed at promoting issue-based engagement, responsible communication and informed participation among the electorate.

She said the meeting marked the beginning of a strategic media engagement programme by the Oyo State Women’s Wing of the APM Apex Campaign Committee as the party intensifies preparations for the 2027 elections.

She added that the committee would unveil further details of its mobilisation programme in the coming days, with the Women’s Wing positioning itself to play a major role in the party’s grassroots campaign and voter-engagement strategy across Oyo State.

Hon. Dabor particularly expressed appreciation to Governor Seyi Makinde and the leadership of the party for the confidence and trust reposed in her to lead the women’s mobilisation efforts.

She assured the party leadership, members and supporters that she and her committee would leave no stone unturned in their mobilisation drive, with the objective of securing a resounding victory for the APM and all its candidates across Oyo State in the 2027 elections.