The life and impactful contributions of the late Yeye Justina Iyalode Ogundoyin, the esteemed Aare Iyalode of Ibadanland, continue to resonate deeply within the community. Born and raised in the vibrant Oke Bola area of Ibadan, her journey from assisting her mother at Dugbe Alawo market to becoming a pivotal figure in Oyo State’s commerce is a testament to her hard work, dedication, and leadership.

Yeye Justina’s roots were firmly planted in Ibadan. She received her foundational education in the city, attending both elementary and secondary schools.
Her formative years were also shaped by her experience helping her late mother, a successful trader of Kundi and Stockfish at the bustling Dugbe Alawo market. This early immersion in the world of business instilled in her invaluable lessons and a strong entrepreneurial spirit.

Following her secondary education, Yeye Ogundoyin broadened her horizons by working as a Pharmacy Assistant at Rab and Lali Pharmacy in Oke Ado, Ibadan. However, the call of entrepreneurship, ignited by her mother’s example, eventually led her to establish her own successful business after she married.

Throughout her remarkable life, the late Iyabode Ogundoyin held several significant and influential titles. She was a cherished member of the Oluyole Sisters of Ibadanland, demonstrating her commitment to the progress and well-being of her beloved city.

Her dedication and leadership within the market women’s community culminated in her being bestowed with the prestigious title of Aare Iyalode of Ibadanland. Her influence extended beyond Ibadan, as she also served as the Yeyeluwa of Eruwa, the Iyaloja of Ibarapaland, and the Agn Iyaloja General of Oyo State, showcasing the widespread respect and authority she commanded.
The poignant remembrance of Yeye Justina Iyalode Ogundoyin has been issued by a collective of prominent market leaders, including Yeye Limota Whaab, Iyaloja General Oke Ogun Zone; Yeye Abiola Akande, Iyaloja Ogbomosho; Yeye Abosede Daramola, Iyaloja General Ibarapaland; Yeye Isiwat Abiola Oyinlola Ameringun, Iyaloja General Ibadanland; Yeye Omoshalewa Alake, Asiwaju Oloja Ibadanland; Yeye Jemilat Adekunle, Iyaloja General Afijio Land; and Yeye Amudalt Adeleke from Oyo Alafin.
This underscores the enduring impact of Yeye Ogundoyin’s life and leadership.
Their collective statement, “Forever in our mind,” serves as a powerful reminder of the indelible mark she left on the hearts and minds of the people she served and the countless lives she touched.
The memory of Yeye Iyabode Adufe Justina Ogundoyin continues to inspire and her legacy will undoubtedly endure for generations to come.
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